In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.
We talk with Anna about how Mentimeter’s initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion.
– Why was this addition made?
– How do you know when the timing is right to add an Enterprise motion
– What are the additional requirements this sets on the internal organization
– What are the risks vs opportunities in making this transition
– and much more
Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other!