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The secret to successfully outsourcing product development

Sometime in the 80s, Kodak, a photography giant, approached IBM, a leading tech enabler, to design and set up their data center.   Building something digital...

Now is the right time to implement analytics and reporting into your product

In today's economic climate, businesses are looking for ways to cut costs and optimize operations. One area that is often targeted is software and...

The State of Play in SaaS in 2023

Oxx’s co-founder and general partner (and self-proclaimed SaaS geek), Mikael Johnsson, took the stage for a second year, delivering an insightful, stat-backed talk about...

April Dunford: Using Strategic Positioning to Unlock Growth in Noisy Markets

If you attended April Dunford’s keynote at the opening of SaaSiest 2023, then you’ll know that April and her first book have something in...

Three Strategies for Hiring High-Quality Talent in 2023

Every year is not without its challenges, and 2023 is hardly different. Earlier in the year, Personio’s Chief People Officer, Ross Seychell, profiled the...

How to Leverage Relationships for Success 

Building meaningful relationships at scale is one of the greatest challenges for any business. However, putting in the effort is one hundred percent worth...

How to recession-proof your company with organizational transparency

You’ve heard it a million times, but it still rings true: Your people are your organization’s greatest asset. That’s why, in a recession, one...

New Employees: The Elephant in the Room

For the first 12 months of my sales career, no matter how hard I worked, how many leads I followed, the end result was...

Is usage-based pricing the best strategy for your company? 

Usage-based pricing (UBP) has been a trending topic over the past few years in B2B SaaS. More often than not, when the topic of...

It is a challenging time for most b2b SaaS brands right now. Budget cuts and layoffs make the headlines and marketing is in the...

It is tempting to minimize marketing spend to what most companies consider the essential: the short-term performance tactics – and slash all your long-term...

The Rise of Revenue Operations

The revenue operations part of companies has become increasingly popular, and that’s for a reason. In short, RevOps allows you to achieve strategic alignment...

How to Scale Your CS Organization Successfully 

In these times where NRR, churn, and delivering fast value to your customers is crucial, the Customer Success team has never been more important...

CEO Salary Benchmark Report 2023

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The Key Learnings from Pleo’s International Success Journey

When you're a company from a small market like Scandinavia, there will come the point where you have to expand internationally to keep growing....

Projections from 13 SaaS profiles on B2B SaaS in 2023 – AI, cost efficiency, team alignment…

What will shape 2023 - we asked 13 B2B SaaS professionals to share their thought on this, read their predicitons below! Mikael Johnsson, General Partner,...

POSITIONING AS A LEVER FOR GROWTH EFFICIENCY

by Robert M. Wright, Partner, Firebrick Growth efficiency is back. Just cutting costs won’t be enough. A strategic retreat of marketing and sales will improve...

Increase Alignment With a Strategic Message Map

“Without positioning, you’re like a traveler without a roadmap. You’ve got big dreams to see the world, but without clear direction, you’ll eventually find...

How to Win in the Era of PLG

The future of SaaS isn't sales-led growth, but rather product-led. Most SaaS companies have already started their adaption, and the most successful ones are...

How Non-Commission in Sales boosts business success for Mentimeter!

We do not have commission in sales at Mentimeter. Our Enterprise sales team was formed in 2016 and never had commission. Quotas, yes. Commission,...

Critical Lessons on Creating a Successful Partner Program 

Creating a partner sales program is a great way to improve your growth while simultaneously enhancing your customer experience. This is especially the case...

SaaS Businesses Need to Do More With Less 

When it comes to valuing SaaS business, what mattered in 2021 and the beginning of 2022 is not what matters today. The markets have...

How to secure startup funding in an unstable climate  

   Let’s be honest – one of the most essential factors in securing your company’s growth is to have sufficient funds that allow you to...

How To Turn “Reduce, Reuse, Recycle” Into Your Best Marketing Strategy for 2023 

It all started early this year when times were bright and money was cheap. We’d been getting constant feedback that content was missing or...

How to Ramp Up New Sales Reps to Scale Your SaaS Business Faster

In the early days of a SaaS startup, you may make sales based on the founder’s relationships and vision, referrals of enthusiastic early adopters,...

5 reasons I hate the Rule of 40

So, if you’ve been fundraising lately, or just talking to investors in general, you’ll very likely have heard it’s a different world out there....
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