Sometime in the 80s, Kodak, a photography giant, approached IBM, a leading tech enabler, to design and set up their data center.
Building something digital...
Oxx’s co-founder and general partner (and self-proclaimed SaaS geek), Mikael Johnsson, took the stage for a second year, delivering an insightful, stat-backed talk about...
Every year is not without its challenges, and 2023 is hardly different. Earlier in the year, Personio’s Chief People Officer, Ross Seychell, profiled the...
Building meaningful relationships at scale is one of the greatest challenges for any business. However, putting in the effort is one hundred percent worth...
It is tempting to minimize marketing spend to what most companies consider the essential: the short-term performance tactics – and slash all your long-term...
The revenue operations part of companies has become increasingly popular, and that’s for a reason. In short, RevOps allows you to achieve strategic alignment...
What will shape 2023 - we asked 13 B2B SaaS professionals to share their thought on this, read their predicitons below!
Mikael Johnsson, General Partner,...
by Robert M. Wright, Partner, Firebrick
Growth efficiency is back. Just cutting costs won’t be enough. A strategic retreat of marketing and sales will improve...
“Without positioning, you’re like a traveler without a roadmap. You’ve got big dreams to see the world, but without clear direction, you’ll eventually find...
The future of SaaS isn't sales-led growth, but rather product-led. Most SaaS companies have already started their adaption, and the most successful ones are...
Creating a partner sales program is a great way to improve your growth while simultaneously enhancing your customer experience. This is especially the case...