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How to Win in the Era of PLG

The future of SaaS isn't sales-led growth, but rather product-led. Most SaaS companies have already started their adaption, and the most successful ones are...

How Non-Commission in Sales boosts business success for Mentimeter!

We do not have commission in sales at Mentimeter. Our Enterprise sales team was formed in 2016 and never had commission. Quotas, yes. Commission,...

Critical Lessons on Creating a Successful Partner Program 

Creating a partner sales program is a great way to improve your growth while simultaneously enhancing your customer experience. This is especially the case...

SaaS Businesses Need to Do More With Less 

When it comes to valuing SaaS business, what mattered in 2021 and the beginning of 2022 is not what matters today. The markets have...

How to secure startup funding in an unstable climate  

   Let’s be honest – one of the most essential factors in securing your company’s growth is to have sufficient funds that allow you to...

How To Turn “Reduce, Reuse, Recycle” Into Your Best Marketing Strategy for 2023 

It all started early this year when times were bright and money was cheap. We’d been getting constant feedback that content was missing or...

How to Ramp Up New Sales Reps to Scale Your SaaS Business Faster

In the early days of a SaaS startup, you may make sales based on the founder’s relationships and vision, referrals of enthusiastic early adopters,...

5 reasons I hate the Rule of 40

So, if you’ve been fundraising lately, or just talking to investors in general, you’ll very likely have heard it’s a different world out there....

Becoming a 5bn company: What early Product choices did we get right?

Since RELEX was established in 2006, we’ve grown into a global company with over 1,700 people, multiple product lines, and a recent valuation of...

SaaSiest Jobs day – lock in your new job on December 7th

Are you looking fora new job? Look no further! The SaaS Nordic community has once again come together and is hosting the SaaSiest Jobs...

How well do you stack up to your SaaS peers in the Nordics & Baltics?

Here is the B2B SaaS report we all deserve - created by the SaaS community and not by some financial institution! This is the...

Should your startup be making your own AI?

AI is still all the hype, and incredible progress is being reported every day. New companies and products are popping up every day, and...

Using the rule of 78 to calculate delayed GTM impact, and how to avoid it

A Swift and effective Go To Market, most often referred to as GTM, is becoming increasingly important for revenue in SaaS companies. Launch delays...

5 PRINCIPLES OF BREAKTHROUGH POSITIONING: SECRETS OF SILICON VALLEY 

by Robert M. Wright, Partner, Firebrick Our markets are noisier, categories are crowded, no buyer wants another tech vendor, and economic uncertainty halts momentum. This...

6 steps to set up a high-performing SDR team

You want more meetings in Sales – so you want to set up an SDR team! But where to start and what to do?  Step...

Five Tips for Handling Inflation

Inflation has increased dramatically in the past months. Most likely, the levels of inflation we are seeing today will not disappear in the near...

How to Successfully Localize Your Marketing

By Alexandra Sevelius, CMO at ONEiO The age-old question: to localize or not? And if yes, to what extent? The answer depends on the nature...

7 steps to build a modern B2B-marketing machine

There are loads of marketing buzzwords out there. Well, this article introduces some new concepts but they will be easy to get a grip...

How To “Rightsize” the Management Team Hires when Scaling your SaaS Company 

Introduction: Building out the management team with the right expertise and experience is critical when scaling your SaaS company. But cultural alignment and a...

Marketers: Are you a marathon runner or a sprinter?

Marketing in its purest form is about winning the battle of attention, trust, and preference. It’s about getting people to choose a brand over...

5 Ways Leaders Can Create Psychological Safety at Work

What is psychological safety? From an employee standpoint, the feeling is easiest described as "in this environment, I feel seen and appreciated. I get...

Debunking Three ABM Myths (Or is ABM The Right Strategy for my Team?)

Account Based Marketing involves creating highly personalized one-to-one campaigns to go after specific target accounts that you have identified as high potential leads for...

Speed Layers: The Secret Sauce of Product Management

The world is spinning faster and faster, tech changes are exponential and disruption is the new normal. Product management needs to be fast, but...

Announcing SaaSiest Digital 2022

For the second year in a row, SaaS Nordic is arranging SaaSiest Digital - the ultimate B2B SaaS learning experience! SaaSiest Digital 2022, a 100% online...

How to Pivot a Successful Business at €20M ARR?

Past success is not a guarantee for future success. The most successful SaaS companies have in common that they iterate and adjust for the...
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