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SaaS Nordic Clubhouse Breakfast #16 – Go West – How to enter the US Market?

Panelists:Johan Billgren, Co-Founder inRiver (SE)Pia Therese Roland, Director of Customer Success, Global at Ardoq (NO)Rasmus Jensen, CCO at Templafy (DK)Paula Poukka, Chief Commercial Officer at Videoly (FI)Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow (US/DK)Martin Lidgard, CEO and Founder at Web Manuals (SE) Key takeaways: In this day of age, the right time to approach the US is from the get-go! […]

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SaaS Nordic Clubhouse Breakfast #15 – Product-Led Growth, What, Why and How?

Panelists:Ola Sars, CEO & Founder at Soundtrack Your Brand (SE)Despina Exadaktylou, Founder at Product-Led Growth Hub (GR)Janne Kallinen, Head of Growth Marketing, Showell (FI)Jonna Ekman, Marketing Director at Storykit (SE)Marcus Anzengruber, Chief Growth Officer at Amuse (SE)Sven Richard Samdal, Vice President at Signicat (NO) Key takeaways from today: Merging product development and go-to-market strategy reduces CAC, as the product itself becomes the […]

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SaaS Nordic Clubhouse Breakfast #14 – The Art of Account Based Marketing!

Panelists:Sophie Hedestad, Chief Marketing Officer at Netigate (SE)Tobias Arns ūüüĘ Arns, Chief Marketing Officer at Kindly (NO)Charlotte Blicher, Chief Marketing Officer at Digizuite (DK)Aron Kozak, Chief Marketing Officer at Signicat (NO)Emelie Malmquist, Global Demand Generation Manager at Vainu (FI)Erik Annerberg, Head of Account Based Marketing at Borg Owilli (SE)  Key takeaways from today: ABM is a strategy, not a software or a tool.  […]

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SaaS Nordic Clubhouse Breakfast #13 – Social Selling, the Good, the Bad and the Ugly!

Panelists:Josef Fallesen, CEO & Founder at Vaam (SE)Isabelle Lindahl, Sales at Stj√§rns√§ljarpodden (SE)Mads Friborg Retoft, Senior Business Development Manager at deepdivr (DK)Laura Erdem, Account Executive at Dreamdata (DK)Oscar Collins, Co-Founder & CEO at Zaplify (SE)Sophie Pease, Sales Development Representative at Cognism (UK) Key takeaways from today: People do business with people. Be yourself, build long-lasting relationships and build trust. Social selling has […]

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SaaS Nordic Clubhouse Breakfast #12 ‚Äď The Product Roadmap – why, how, and for whom?

Panelists:Christoffer Lanstorp, Head Of Product Management at¬†TimeLog¬†(DK)¬†Marieke Rodenrijs, Head of Product Marketing at¬†Quinyx¬†(SE)Emil Eriksson, CPO at¬†Briox¬†(SE)Vlada Ivankova, CPO at¬†Flowbox¬†(SE)Felix Kruuse, Head of Product at¬†Debricked¬†(SE) Key takeaways: The roadmap is a continuation of your strategic goal-setting. Customer feedback and market demand should impact the roadmap. Feature request forms and feedback sessions […]

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SaaS Nordic Clubhouse Breakfast #11 ‚Äď Content Marketing and how to find the right audience

Panelists:Susanne R√∂nnqvist Ahmadi, VP International Marketing at HubSpot (SE)Steffen Hedebrandt, CRO & Co-Founder, Dreamdata.io (DK)Jennie Gerum, CMO Voyado (SE)Marcus Svensson, Head of Growth at Albacross (SE)Angela Wang, Director of Growth and Content Cognite (NO)Carolina Mistander, CMO & Co-Founder at Allihoop (SE) Key takeaways: Apply an outside-in strategy rather than the opposite: start with your customers’ needs and solve their problems. Always […]

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SaaS Nordic Clubhouse Breakfast #10 ‚Äď Presales – the art of proving customer value and do a kick-ass demo

Panelists:Roosa-Maria Manninen, Large Accounts Sales Lead at¬†VainuLarre L√§ndin, CX Technologist¬†Occtoo¬†(SE)Morten Heggenes, Sales Engineer at¬†Quinyx¬†(NO)Daniel Arrelid, Presales Manager at¬†Apptus Technologies ABLiliana Lindberg, AI Solutions Engineer¬†PELTARION¬†(SE)Jacob Jagger, Pre-Sales Engineering Team Lead¬†Templafy¬†(DK) Key takeaways: A presales or sales engineer role is about proving the value of the solution to the customer by being […]

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SaaS Nordic Clubhouse Breakfast #9 ‚Äď Going from Startup to Scaling Up

Panelists:Mikael Johnsson, Co-Founder¬†Oxx¬†(SE)Anna-Lisa Natchev, Chief Growth Officer¬†Nomentia¬†(FI)Martin Jensen, CEO¬†Centra¬†(SE)Katrine Rasmussen, CMO¬†Pixelz Inc¬†(DK)Anders Holmberg, CSO¬†GetAccept¬†(SE)Henrik Lepasoon, CEO¬†Stratsys¬†(SE) Key takeaways: In a scaleup, you have established Product-Market fit, measured by both leading (revenue, net retention) and lagging indicators (product usage, NPS, etc) At this stage, you need to establish Go to Market […]

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SaaS Nordic Clubhouse Breakfast #8 ‚Äď Community-Led Growth

Panelists:Alex Kronenberg, Community Manager FotoWare (NO)Johanna-Mai Riismaa, CEO Zelos Team Management (EST)Alexander Phimister ūü§ęūüćÄ Phimister, Founder Community Led Growth (ESP)Agnes Adolfsson Lindberg, Experienced Community Manager (SE)Stefan Cautin, Community Manager – EMEA ShopifySiw Grinaker, Community Manager Enonic Key takeaways: Community-led growth can be seen as an evolution of product-led growth, but you start with the community instead of the product. […]

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SaaS Nordic Clubhouse Breakfast #7 – The Art of Product Marketing in SaaS

Jessie VanderVeen, CMO¬†Controlant¬†(IS)Oliver Brunchmann¬†Director of Product Marketing at¬†Planday¬†(DK)Lisa Quinn, Director Global Product Marketing¬†inRiver¬†(SE)Henrik B√©en, Product Marketing Consultant¬†Dexplora¬†(SE)Vanessa Meyer, VP of Marketing at¬†Telavox¬†(SE)Dave Schneider, Marketing Director at¬†Forecast¬†(DK) Key takeaways from today: One of product marketing’s main roles is to synthesize information from market research, voice of customer data, and micro/macro trends. […]

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