67. Tine Karlsen, CEO & Co-Founder, Vev – How to combine a PLG motion with a Enterprise Sales led motion!

In this episode, we speak with Tine Karlsen, CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway! We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed in this episode are:  – Why can it be relevant to combine PLG with a more traditional Enterprise sales type of approach – How do you make sure these two motions complement each other – How do you define key activation moments, and where is the handover done to sales – What requirements does this combination put on the org and product These are some of the many topics we address with Tine, tune in to listen to how she’s combining Enterprise Sales and PLG motion to improve the buying experience for their customers.