In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland.
We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about:
– How do you define priorities in small vs big marketing operations
– How do you scale a marketing team from startup to scaleup
– What are the main differences in key operations between smaller vs bigger marketing operations
– What can smaller marketing organizations learn from the ones running big well funded operations
These are some of the many topics we address with Alexandra, tune in to listen to how she takes the learnings from running a big, well-funded marketing operation to a startup setup where she now builds from the ground up.